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Bill Haslam

Bill Haslam for Governor

Duncan Endorsement

Mullins Endorsement

Way of Life


Wamp Hit - Spending

Back in Business

5 Reasons

Winning Tennessee

The Election of Governor Bill Haslam


On November 2, 2010, Knoxville Mayor Bill Haslam was elected the 49th Governor of Tennessee with a staggering 65% of the vote.

Through a highly targeted and creative integrated voter contact mail and telemarketing plan, Governor Haslam was not only able to handily win the general election, but also scored a decisive victory in a three-way divisive Republican primary.

Three months prior to the Primary election, Persuasion Partners began an aggressive voter contact plan that included eleven unique mail pieces that totaled 2,687,748 pieces and 4 phases of robocalls for a total of 504,311 contacts.